Now, Now Music Review

Now, Now

   Now, Now, previously known as Now, Now Every Children, is an indie-rock band from Blaine, Minnesota, originally consisting of Cacie Dalager (Lead Singer and Guitarist) and Bradley Hale (Drummer). The band was formed while the two were still in high school, their first musical partnership being the Blaine High School marching band. In 2008, there was a new addition to the band. Jess Abbot (Guitarist and Back-Up Vocalist) moved from Maine to Minnesota in order to join the band. That same year, they released their first full length album Cars, which led to their recognition in the underground music industry. In 2009, they were able to tour Europe with the band Paramore. The following year, Now, Now released an extended play (EP), a musical recording that is too long to be a single but too short to be a full-length album, called Neighbors.

   Neighbors opening song "Rebuild" sets the overall mood of the EP. The slow paced keyboard notes, followed by an intermittent, borderline techno beat gives the song a faint electronic feel that is carried through to the following songs. The songs aren't all the same though. "Giants" captures the ideals of mainstream rock with its punk-rock electric guitar chords. Although the many different forms of music featured in this one EP gave it a wide array of styles for the band to experiment with, Now Now needed to begin choosing one style and narrowing in on it.

   Now, Now's newest album Threads was able to tie together the different styles of music featured in their previous tracks in order to make one cohesive album. Although losing some diversity in the process, they did not sacrifice any of their musical roots. Threads still shows these musical roots through the hints of electronic beats and mainstream pop. Threads did, however, begin to focus on a set style, and that style was ambient rock. Altogether, what Threads songs lack in lyrical diversity, they make up for in the emotional depth of their music.

   Now, Now is still finding its way in the music industry. They have yet to settle on one form of music that will work best for them. Although they may still at times sound like an experimental garage band, they have matured greatly and have come a far ways from their humble beginnings as a Minnesota band.

-HB